September 2021 Keynote

Apple introduces NEW iPhone 13 Pro, iPhone 13, Apple Watch Series 7, and the new iPad mini and iPad 9th Gen. And they are all coming to Studio Proper!

Today Apple announced a huge new line-up of products with incredible new features, usability, value and functionality. You can watch the whole Keynote above, or read on for a summary of the newest product announcements!

iPhone 13 and 13 Mini

iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, features a beautiful design with sleek flat edges in five gorgeous new colours.

Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilisation (OIS) offering improvements in low-light photos and videos, a new way to personalise the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling.

iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.

iPhone 13 Pro and 13 Pro Max

iPhone 13 Pro and iPhone 13 Pro Max, push the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive.

The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition.

These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera.

New computational photography features like Photographic Styles personalise the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance.

Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

iPad 10.2" 9th Generation

The new iPad (9th generation), featuring the powerful A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life.Starting at just RRP A$499 inc. GST, the new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with Centre Stage, support for Apple Pencil (1st generation) and Smart Keyboard, the intuitive iPadOS 15, and twice the storage of the previous generation.

iPad 10.2" 9th Generation shares the same dimensions as iPad 8th and 7th Generations and is compatible with accessories designed for 8th and 7th gen devices. 

iPad Mini (6th Generation)

iPad mini — with a larger 8.3-inch Liquid Retina display — comes in four gorgeous finishes. Featuring the brand new A15 Bionic chip, the new iPad mini delivers up to 80 per cent faster performance than the previous generation, making it the most capable iPad mini ever.

A new USB-C port allows faster connectivity, and cellular models with 5G bring more flexible mobile workflows. New advanced cameras, Centre Stage, and support for Apple Pencil (2nd generation) enable new ways for users to capture photos and videos, communicate with loved ones, and jot down their ideas when creativity strikes. 

“With its ultra-portable design and wide range of uses from everyday tasks to creative and enterprise applications, there’s nothing else like iPad mini,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“With a new all-screen Liquid Retina display, massive boost in performance, new advanced cameras on the front and back, Centre Stage, USB-C, 5G, and support for Apple Pencil, the new iPad mini is a huge leap forward that can be held in the palm of your hand.”

Apple Watch Series 7

Apple today announced Apple Watch Series 7, featuring a reengineered Always-On Retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever. The narrower borders allow the display to maximise screen area, while minimally changing the dimensions of the watch itself.

The design of Apple Watch Series 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case.

Apple Watch Series 7 also features a user interface optimised for the larger display, offering greater readability and ease of use, plus two unique watch faces — Contour and Modular Duo — designed specifically for the new device. With the improvements to the display, users benefit from the same all-day 18-hour battery life, now complemented by 33 per cent faster charging.

Apple Watch Series 7 is the most durable Apple Watch ever, with a stronger, more crack-resistant front crystal. It is the first Apple Watch to have an IP6X certification for resistance to dust, and maintains a WR50 water resistance rating.

For more information

Head to the Apple Newsroom for feature length articles on each product